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Company

We will continue to move forward for the happiness of our customers and franchisers.

DIDIM E&F a company pursuing a healthy, advanced food service business.

Didim E&F started as a small short rib restaurant that was around 1,067 square feet. The restaurant went on to establish livestock and food processing factories. Then, with the success of the brand Mapo Galmaegi, the restaurant grew to become the leading food service company in Korea and is now a company that is striving to promote and globalize Korean food around the world.

  • A company that realizes customer satisfaction

    A company that always thinks about
    customers and realizes customer satisfaction to grow with them.

  • Global company

    The global food service company who introduces successfully
    the Korean food on the global stage beyond Korea

  • Well-communicated company

    The company who communicates smoothly inside/outside of
    organization and grows together with
    all employees and partner companies

Company Overview

Company Overview table
Established April 1999
Representative Lee Jeong-min
Business Large DM restaurant business, franchis livestock processing, food
manufacturing, distribution
No. of employees Approx. 339 persons (based on the end of December 2024)
Brand

Directly-managed business

BAEKJEWON, TOKYOHANA, HANRADAM, GONGWHACHUN, FIVE HUNDRED YEARS EELS

Franchise

MAPOGALMAEGI, Whale Restaurant, Whale Gamjatang, Coastal Restaurant
Sales 2011 – KRW 35.6 billion
2012 – KRW 43.1 billion
2013 – KRW 45.8 billion
2014 – KRW 58.5 billion
2015 – KRW 62.1 billion
2016 – KRW 69.0 billion
2017 – KRW 65.9 billion
2018 – KRW 93.4 billion
2019 – KRW 119.3 billion
2020 – KRW 78.2 billion
2021 – KRW 61.8 billion
2022 – KRW 60.9 billion

Directly-managed business

Each directly-managed store of DIDIM Co., Ltd. is medium or large sized store which is popular as event place such as work-related dinner, family gathering, first-birthday party. The reasonable price and excellent quality menus made this place a pronoun of comfortable restaurant and a landmark of each area.

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Overseas business

We have accumulated the global competitiveness for the globalization of
Korean food based on the domestic knowhow in the past 20 years.
DIDIM is a global food service company who introduces the Korean food
successfully on the global stage beyond Korea.

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Manufacturing & Distribution

DIDIM operates directly livestock and food manufacturing and distribution necessary
for medium and large directly-managed store business and franchise business.
Unlike other franchise head office who outsources manufacturing and logistics,
DIDIM produces fresh food materials safely and supplies them directly to
franchise store to increase price competitiveness.

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Franchise

DIDIM gives unstinted support to franchisers and continues to
keep the happy business by supplying materials at low price to protect the
profit of franchisers in case that the situation of market is not good.

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HMR Division

Using brand IPs such as Baekjewon, Yeonan Sikdang, and Gorae Gamjatang,
Didim E&F develops various products across categories such as HMR convenience foods,
restaurant meal replacements (RMRs), side dishes, processed meat products,
and products directly sourced from producers and, sells them both online and offline.

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